Portfolio
My past projects, client work and writing samples
Serving Justice: ReMix'd
Serving Justice: ReMix'd was a successful event I planned and promoted for my client Ben & Jerry's. Justice ReMix'd is their newest flavor, dedicated to criminal justice reform. To educate attendees, we invited speakers from three Boston-based organizations: Black & Pink, Partakers, and Community Works. Over 200 people attended to sample the flavor and learn more about front-end criminal justice reform.
Increased social media engagement (likes, comments, shares) by 359.59% ten days before the event
Received 50 mentions or tags from influencer partnerships
Through these efforts, we reached at least 500 people per story, resulting in approximately 25,000 impressions
Created and distributed event flyer
Invited Instagram influencers and food bloggers
Developed press release and media pitch for traditional media outlets
Universal Human Rights International
During my time at Boston University, I participated in PRoBono, an overnight PR marathon where teams take on a non-profit client and work through the night to help their organization fulfill their communication needs. My client was Universal Human Rights International, a nonprofit focused on the rehabilitation of refugees, specifically focused on Liberian refugees.
As head of the social media team, I created an Instagram social calendar, developing 25 unique posts.
We developed a brand kit for the organization, encouraging them to follow our color scheme of black, gold and white.
We rebranded the organization, creating a new logo, building social media pages from the ground up (including Facebook, Twitter, Instagram and LinkedIn)
marlo marketing blog posts
As a Public Relations intern at marlo marketing, one of my responsibilities was to curate monthly blog posts for the company website. These were meant to have a semi-casual tone while relating to the PR and marketing industry. Linked below are two blog articles I wrote in my time at marlo.
Dessert for Democracy
The goal of this event was to increase awareness for Ben & Jerry’s social mission while supporting voter rights on the Boston University campus. We partnered with Headcount, Alpha Delta Pi, and Student Government to engage BU students, gaining them as both customers and voters.
Developed press release and media pitch for traditional media outlets, landing placement in The Daily Free Press
Designed flyer and posted on social media
Served ice cream to over 100 students
27 participants registered to vote
Increased social media engagement (likes, comments, shares) by 5% ten days before event
Produced recap video of event
Ben & Jerry's Social Media
While working for Ben & Jerry's, I was responsible for running their social media pages. Responsibilities included creating original content for Facebook, Twitter and Instagram, building their audience across all platforms, creating a social media calendar, and increasing consumer engagement.
Increased Twitter engagement by 56.04% by the end of the semester
Tweets earned 26.6K impressions
Increased Facebook likes by 1.04% and engagement by 3.09%
Increased Instagram followers by 10.74%
Conducted ice cream cake giveaway with over 800 entries
TMRW Music Articles
As part of my responsibilities as an intern at TMRW Music, I wrote dozens of articles for the label's website promoting new song releases and upcoming artists. I gained experience coding the website and building these web pages as well as creating branded content to post to the social media pages.